SEMA 2011 - Full Coverage

SEMA 2011 - Full Coverage

Maxtrax FJ @ SEMA 2011From when I first I pondered starting a magazine for FJ Cruisers 2007), I knew the Specialty Equipment Marketing Association (SEMA) Show was the place to be for the latest product information for FJs, and of course the automotive industry as a whole. It took four years to finally make the trek to Las Vegas, but Jim & I were very excited to take the late flight out of Denver on Wednesday night to cover the show.

Going back to the 2007 SEMA Show: When the FJ Cruiser was the new kid on the block in the offroad world, the show floor was filled with them. From the drop top to the custom “FJ Runner” (a hybrid FJ/4Runner), coverage from that show oozed FJC and helped drive my desire to start this publication.

Well, as anyone who’s familiar with the show knows, SEMA is all about what’s hot and new. Even though we adore our trucks and love to see them in all forms, the show this year was not a popular place for FJ Cruisers (luckily there will be hundreds in Ouray next July). We managed to find a few FJs on the floor and in the lots around the Convention Center, but the show was more about new products than FJC candy.

See all the Photos!
Thanks to Jim Akers for the great photography in Vegas!

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